The Words of Wisdom this week are about persistence. One of the main reasons for businesses and other enterprises failing is the lack of persistence – giving in too easily. This is true of sport and the arts as well. As you continue in something you learn and improve, but it does take time. If you start out in life with an aim you may change that aim, or alter your strategy for achieving it. You may develop your tactics, but the important thing (and the one that happens to be my personal motto) is Never give in.
Never give in.
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